‘Uplifting’, ‘relaxing’, and ‘compelling’ are words more often associated with spiritual experiences than with retail stores. However, creating the right customer experience within a retail space is one of the most important factors that drive positive brand experiences and purchases. Farwood designs retail spaces that choreograph the physical and emotional aspects of the customer journey through the store. From great visual merchandising solutions to draw the customer into the store, to interior elements facilitating immersive experiences, Farwood’s retail design covers every niche.

The relevance of great in-store customer experience is set to grow exponentially in future brick-and-mortar and click-and-mortar retail models. As the retail industry develops more customer touch points covering the physical and digital worlds, showrooms and retail stores will get more and more about customer experience. It will be the space where the customer can experience the brand and tangible products in a setting that is real. Farwood’s retail interior design practice specialises in integrating various retail formats and models through innovative interior solutions.